Case Study - 4 Wheel Online
One of the Internet’s online leaders in automotive and off-road aftermarket sales and service.

Objective:
4 Wheel Online needed an internet marketing campaign to increase their search engine rankings, product sales and customer-to-sale conversions. Prior to my involvement, 4 Wheel Online was having trouble getting the major search engine to recognize its database-driven web pages.

Solutions:

• Created search-engine friendly meta tags and content for each page on the website.

• Adjusted links and navigation to make them more robot-accessible.

• Created multiple HTML pages that linked to and from the database, which allowed the search engines to index the database pages.

• Built hundreds of links from related and high-ranking websites using mainly article and press release submission techniques, as well as directory and reciprocal linking.

Results:

4 Wheel Online has seen an increase in traffic in each of the nine months, which has led to increased customer inquiries and increased sales. They have captured top ten placement in MSN and Yahoo for many major keywords, and continue to rise in Google every month.

Future Projects:

• Navigation upgrades
• HTML cleanup
• CSS Stylesheets
• Email marketing
• Web site re-design
• Forum and blog