Case Study - Military Thermals
An online retailer of military-issued polypropylene thermal underwear and extreme cold weather gear.

Objective:
To implement a six-month optimization plan intended to increase search engine referrals and major keyword placement in all search engines in time for the holiday shopping season.

Prior to our involvement, Military Thermals was not recognized in any major search engine, received very little traffic, and held top placement for none of its top keywords.

Solutions:

• Developed keyword-rich content and informational sections for every type of product offered.

• Placed search engine friendly meta tags on each individual page of the website.

• Created a text-based navigation system designed to allow search engine spiders to correctly categorize and index each webpage.

• Built hundreds of links from related and high-ranking websites.

Results:

Military Thermals increased its monthly traffic in each of the six months of optimization, and had its highest selling winter season ever. The website remains at the top of most major search engines, and is poised to take an even greater share of its market come next season.

Future Projects:

• Web site re-design
• Pay Per Click
• Content development
• Warehousing & shipping
• Shopping carts
• Link building