Case Study - Texas Auto Wholesale
A Dallas / Ft. Worth-based used car auctioneer specializing in sport cars, SUVs and imports.

Objective:
Drive traffic and customer inquiries to the website with the ultimate goal of selling more cars.

Prior to our involvement, Texas Auto Wholesale was a brand new site, and received virtually no search engine traffic for the first two months of its existence.

Solutions:

• Developed keyword-rich content and informational sections for every type of vehicle offered.

• Placed search engine friendly meta tags on each individual page of the website.

• Created a text-based navigation system designed to allow search engine spiders to correctly categorize and index each webpage.

• Built hundreds of links from related and high-ranking websites.

• Created an email marketing campaign allowing the company to notify customers of new cars, deals and specials.

Results:

During a year-long optimization campaign, Texas Auto Wholesale saw its monthly traffic increase six-fold, and has captured top ten placement for its top keywords in many major search engines.

Future Projects:

• Navigation upgrades
• HTML cleanup
• CSS Stylesheets
• Web site re-design