Keyword Research & Analysis
If there were one thing that is essential to marketing your products or services correctly on the Internet, it would be good keyword presence. As we all know, some estimated 90% of Web surfers find what they are looking for on the Internet via search engines. And search engines list websites based on keywords and keyword relevance. Therefore, if you want to bring targeted visitors to your website, you must know what keywords apply to your products or services, which ones to focus on, and how to get your site top search engine placement under those keywords.
While it is obviously important to know which keywords apply to your individual website or its individual pages, it is equally important to know which of those keywords, related terms, or variations of keywords will drive the most traffic to your website. By focusing on the highest-searched keywords of relation to your specific products or services, you will have a better chance of driving only targeted traffic to your website.
Web River Group employs a team of keyword specialists whose sole function is not only to research every product or service that you offer and find the best keywords to target, but also to analyze the progress and effectiveness of each individual keyword campaign for the duration of our partnership. Our keyword selection technique aims to target only visitors looking for your specific product or service, thus minimizing unrelated queries and maximizing visitor to customer turnover.
If you'd like to take a stab at conducting your own keyword research and analysis campaign, please follow some of the free guidelines below and contact us if we can assist you in any way.